Your innovation
deserves a market.
We turn your technology into a sellable product. MVP, first customers, go-to-market.
With you, not for you.
of startups fail before getting a product to market.
Not for lack of innovation. For lack of execution.
You have the technology. But not yet the business.
We see it every time. A brilliant team, solid tech ... and yet the project stalls. The pattern is almost always the same.
Nothing to put on the table
Your innovation is real, but you have nothing concrete to show. No demo, no working prototype, no asset someone can touch or test. In front of an investor or an industrial partner, you're selling a vision ... and a vision without proof doesn't close deals.
Zero field feedback
No pilot customer, no market feedback, no MOU. You're building in a vacuum, without knowing if what you're developing matches a real need, a real budget, a real urgency. Hypotheses pile up, but validations don't.
The funding catch-22
Investors want traction before funding. But without funding, no product. And without a product, no traction. This deadlock burns through your runway, your savings and your energy ... while the market moves on without you.
Wrong answers are expensive
Maybe you've already tried. A consulting firm at 100K€ that delivers a report. A freelancer who vanishes after the MVP. An agency that doesn't understand your tech. With each failed attempt, you lose time, money, and above all, confidence.
The real problem? It's not your idea. It's that no one has helped you make it tangible.
From hypothesis to proof.
The difference between a startup that raises and one that stalls is rarely the technology. It's the ability to prove.
"We have an idea and we think it could work."
A concept without substance
Your innovation lives in your heads, in a whitepaper, maybe in a Git repo. But nothing someone can see running, test, or critique.
Unvalidated assumptions
You assume there's a market. You assume a price. You assume a customer profile. But none of these assumptions have met the field.
A weak investor file
Without traction, without letters of intent, without proof of usage ... your valuation remains theoretical and systematically discounted in due diligence.
Time and capital burning away
Every month without a product or customer is runway consumed for nothing. The market doesn't wait, and neither do your competitors.
"Here is our product, our customers, and what the market says about it."
A functional, demonstrable MVP
A product your prospects can touch, test and critique. Not a static prototype ... a tool that runs and collects real feedback.
Documented field feedback
Your ICPs are identified, your first pilot customers are engaged, their feedback is structured. Every interaction is a data point that refines your offer.
A rock-solid investor file
Proven traction, signed letters of intent, qualified pipeline. Your valuation is no longer a projection ... it's a defensible fact.
A self-reinforcing dynamic
Each new customer strengthens your credibility, makes the next one easier, and consolidates your position with investors and industrial partners.
Every customer you sign isn't just revenue. It's market proof that strengthens your file, validates your R&D and accelerates your credibility.
Results, not promises.
These numbers come from real projects supported with our methodology. No projections, just facts.
Average time-to-MVP
Versus 6 to 18 months with a traditional approach
Average operating margin
Thanks to precise targeting and product-market alignment
Conversion rate on qualified targets
with identified prospects
3 phases. 1 goal: make your innovation sellable.
No 47-step methodology. Three clear phases, concrete deliverables, a schedule that holds.
Clarification
Your idea becomes a value proposition.
We challenge your concept with a business lens, not just a technical one. What has value for the market? Who pays, why, how much? We turn your vision into a sales pitch ... eliminating everything that's vague, implicit or too complex for a prospect.
Build
Something real. An MVP, not a PowerPoint.
We build a product your prospects can touch, test and critique. The goal isn't perfection ... it's a functional tool that demonstrates your value and collects real feedback. In parallel, we prepare your sales assets: landing page, pitch deck, outreach sequences.
Go-to-Market
Your first customers. Not in 2 years. Now.
We identify your targets, launch outreach sequences, qualify leads and close with you. Every field feedback fuels product iteration. Every signed customer strengthens your investor file. We don't drop you after the MVP ... we drive until traction.
Each phase has a deliverable. Each deliverable brings your project closer to market.
Convinced? Let's talk about your project.
30 minutes of conversation, no commitment.
Not a consultant. A partner.
What changes with an Operating Partner.
You've probably already worked with service providers, agencies or consulting firms. Here's why this is different.
Aligned with your success
A firm bills its hours, whether there are results or not.
Our compensation is partially indexed on the value created through BSA. Concretely: if your project doesn't generate traction, we don't earn. This isn't a marketing argument ... it's the very structure of our model. Our interests are mechanically aligned with yours.
Agile, not corporate
Big firms send juniors and bill like seniors.
With us, the people in the meeting are the same ones who execute. Three senior profiles, no middle layer, no useless reporting. We decide in 24h, we iterate continuously. You speak directly to those who build your product and drive your go-to-market.
12 to 36 months by your side
A provider delivers and disappears. You're left alone with the problems.
We don't deliver an MVP to put it on a shelf. We stay to iterate, pivot if needed, adjust targeting, support first customers. When the market says no, we change approach together. When it says yes, we accelerate together.
Premium made accessible
The Operating Partner was reserved for startups already funded by major VCs.
We bring the same level of strategic, technical and commercial support ... but calibrated for pre-seed or early-stage startups. An investment starting at 50K€, structured in phases, with deliverables at each step. No need to have raised to get started.
The result: you move faster, with less risk, and a partner who has as much to lose as you if it doesn't work.
One team. Three expertises.
No army of junior consultants. Three senior profiles covering the full spectrum: sales, tech, methodology.
Edwin
Business & Sales Strategy
Over 20 years in business development and strategic consulting. Edwin opens doors, structures deals and drives client relationships end to end. He's the one who turns a first conversation into a long-term partnership.
Elie
Tech, MVP & Project Management
Developer and IT project manager, Elie drives technical construction from A to Z. Architecture, sprints, deployment ... he ensures a functional MVP ships in 12 weeks, not 12 months. He speaks to developers and founders alike.
Erwan
Methodology & Go-to-Market
Founder of ICV Group, Erwan has supported dozens of startups from idea to market with his Flight Plan methodology. IP valuation, asset protection, business intelligence ... he structures what doesn't exist yet and makes it fundable.
Three profiles. Zero intermediaries. When you call us, you talk to the people doing the work.
Start with a diagnostic. Free. 30 minutes.
We listen to your project, identify the blockers, and honestly tell you if we can help... and how. No jargon, no commitment, no 40-page slide deck.
At the end of this conversation, you leave with a clear view of what's feasible, a realistic timeline, and a budget estimate. Whether you work with us or not.
- Concept maturity analysisWhere are you really? We assess without complacency.
- Identifying your first quick winsConcrete actions to launch next week.
- Personalized roadmap recommendationMVP, market, funding... in what order and at what pace.
- An honest opinion, even if it's "not now"We'd rather say no than waste your time.